REVENUES
Contributions	$31,014,163
Gross Merchandise Sales	$1,229,083
Interest, Dividends, Royalties, and Other Income	$2,112,280
Total Revenues	$34,355,526

OPERATING EXPENSES
Programs
International Grassroots Campaigns	$8,688,526
Public Outreach and Education	$8,105,288
Research, Investigations and Rescue	$7,164,407
Cruelty-Free Merchandise Program	$1,204,545
Supporting-Organization Activities	$3,000,000
Membership Development	$4,093,679
Management and General Expenses	$1,408,991
Total Operating Expenses	$33,665,436

CHANGE IN NET ASSETS	$690,090
Net Assets Beginning of Year	$16,164,783
Net Assets End of Year	$16,854,873
Donor-Restricted (Permanently)	$2,894,781
Donor-Restricted (Temporarily)	$1,689,476
Board-Designated Legal Matters	$1,000,000
Undesignated	$11,270,616

OPERATING EXPENSE ALLOCATION
Direct Program Support	83.66%
Indirect Program Support	4.18%
Membership Development	12.16%

Vital Statistics

PETA’s Web sites were visited by more than 63 million people.
PETA sent out regular e-news action alerts to more than 2.5 million subscribers.
PETA secured more than $1 million worth of free advertising space.
PETA filled requests for 419,912 free copies of our “Vegetarian Starter Kit.”
PETA’s Media Department booked more than 1,800 radio, TV, and print interviews.
PETA’s International Grassroots Campaign Department helped organize more than 1,200 demonstrations.
PETA sent out VegCooking.com E-news to more than 54,000 subscribers, and the VegCooking.com food blog was visited by more than 675,000 people.
PETA’s Youth Division, peta2, reached out to more than 1.8 million young people at music festivals and other events, and our Youth Activist Network grew to more than 380,000 subscribers.
peta2’s Sexiest Vegetarian Celebrity contest was a smashing success, attracting 138,737 people to peta2.com.
PETA handled nearly 14,000 calls and e-mails regarding cruelty to animals.
PETA answered more than 100,000 incoming phone calls and e-mail messages.
Via our advocacy campaigns, PETA sent out more than 1.8 million letters urging companies and individuals to make changes that would benefit animals.
PETA had more than 600 letters to the editor and 1,000 opinion pieces printed in various newspapers and magazines and posted on Web sites.
As of 2008, PETA has given more than $775,000 to scientists who are developing alternatives to animal testing.
PETA built and delivered nearly 300 free doghouses and bagged 1,200 bales of straw, providing warm, dry shelter to animals forced to live outdoors.
PETA's SNIP-mobile and ABC DogDoc Clinics spayed and neutered more than 7,485 cats, dogs, and rabbits in our local area of Southeastern Virginia and Northeastern North Carolina, including 165 pit bulls at a discounted rate or free of charge and 715 feral cats.
PETA's international internship program hosted 76 interns from all over the world, including Canada, England, France, Germany, Spain, Norway, Colombia, Taiwan, Australia, South Africa, and the U.S.
PETA was mentioned in the top newspapers, including the Chicago Tribune, The Globe and Mail, The Indianapolis Star, the Los Angeles Times, Newsday, the New York Daily News, the New York Post, The New York Times, The Orange County Register, the Toronto Star, USA Today, The Wall Street Journal, and The Washington Post.
PETA was also mentioned in major magazines such as Allure, BusinessWeek, CosmoGirl!, Elle, ESPN The Magazine, Esquire, Harper's, In Touch Weekly, Life & Style Weekly, Men's Health, the National Enquirer, Newsweek, The New York Times Magazine, OK! Weekly, Parade, People, Playboy, TIME, TV Guide, U.S. News & World Report, Us Weekly, and The Wall Street Journal's magazine.
PETA's work received television news coverage on ABC's Good Morning America and ABC News, CBS's 60 Minutes and The Early Show, CNN's Larry King Live and Anderson Cooper 360, Fox News Channel's The O'Reilly Factor and Special Report With Brit Hume, HBO's Real Sports With Bryant Gumbel, MSNBC's Tucker, NBC's The View and Today, and many more.

A special note of thanks to several important groups of PETA members

Our monthly pledge donors, who support PETA's Investigations & Rescue Fund
Our Vanguard Society members, for their generosity and leadership
Our Vanguard Society President's Circle members, for their outstanding commitment
Our Augustus Club members, who have included PETA in their estate plans and wills

PETA is a nonprofit, tax-exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 83.66 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 12.16 percent on fundraising efforts that drive our operations and 4.18 percent on management and general operations.

Twenty-nine percent of PETA’s dedicated staff earn only $19,000 to $29,999; 45 percent earn $30,000 to $39,999; and only the remaining 26 percent make more than $39,999. Our president, Ingrid E. Newkirk, earned $35,462 during the fiscal year ending July 31, 2008.

The financial statement shown here is for the fiscal year ending July 31, 2008, and is based on our independently audited financial statements. A copy of our complete financial statement is available upon request.